Back 2 the Roots: Real Life Search Engine Marketing.

Imagine you are in the middle of the Mekong Delta in Vietnam.

Selling delicious products on the floating market.

Amongst millions of ambitious sellers in house boats.

...How do you make sure you only attract the people relevant to what you are actually selling?...

...Or from a hungry customers point of view: How to avoid pointless hours searching in the burning sunlight finding meat when you are really looking for refreshing Veggies?...

...Well there is one simple answer: highly relevant, targeted ads in prominent spots above all the competition :-D!

(A picture from June 2010, Mekong Delta Vietnam)

3 impressive stats about mobile web

The web continuously jumps into the real world - away from laptops and PCs and increasingly onto mobile devices.

Below some impressive stats that I ran across lately - showing the ubiquity and daily life immersion of mobile web across the globe.

 

From the Mobile Marketing Watch:

Five Billion Of The World’s 6.7 Billion People Are Mobile Subscribers

ABI expects mobile subscriptions to reach 6.4 billion by 2015, of which 169 million will be to 4G technologies.  As if it’s any kind of secret, the sheer fact that nearly every single person has a mobile device of some kind with them at all times means unprecedented opportunity for mobile marketers.

Record 77 Million Smartphones Shipped In Q3, Growing 78 Percent Over Last Year

According to the data, global smartphone shipments grew 78% over the same period last year to 77 million total units.  Apple, while still in second place to Nokia, showed the strongest growth in terms of market share, while both Nokia and RIM continue to lose share as competition heats up on a global scale.  Still, Nokia shipped record smartphone volumes of more than 26 million units.

From eMarketer:

Scale is the next big step for Mpbile Advertising:

eMarketer now predicts $743.1 million in total mobile ad spending in 2010, a more than 25% increase over last year’s forecast. Our projections are up on the order of 25% to 35% per year through 2014.

The Hybrid Value Chain.

What if capitalism could be moral and social-value profitable?
What if altruism was opportunistic?
What if sustainable profit incorporated developmental aid?

Think of Google. Think of Ashoka. Think of Greg Mortenson. Think of Coce Life...
Social Entrepreneurship can be anywhere.

> And this is really what "paradoxiekunst" is all about. (paradoxie = paradoxy. kunst = art.)

          My passion for technological innovation & the web.
          As well as my passion for people on this globe, across all cultures and nations.

A less abstract idea of that:

Ashoka and Hybrid Entrepreneurship:
http://www.ashoka.org/category/tags/hybrid-value-chain

Melinda Gates @ TED about what Non-Profits can learn from Coca-Cola Marketing:

Google.org as just 1 out of many amazing things Google is doing:
http://www.google.org/

The Cola Life project, using cokes amazing micro-entrepreneur distribution system, shipping medication and hardly reachable areas:
http://www.colalife.org/

Greg Mortensen: http://www.gregmortenson.com/